Resources

Catch+Release ECD Tom Christmann explores how modern brands are hiring authentic, unexpected voices to create engaging UGC content.
Discover how the current writers' strike in Hollywood provides valuable insights for content marketers, the importance of diversifying content, and staying adaptable in the evolving landscape. Enhance your brand stories and engage audiences by understanding the significance of valuing and rewarding creators.
Download our on-demand webinar with Tom Christmann, Executive Creative Director, Catch+Release, and Jared Drace, Lead Content Curator, Catch+Release!
Discover how the current writers' strike in Hollywood provides valuable insights for content marketers, the importance of diversifying content, and more.
Our guide presents five steps for modern marketers with examples from top brands, encouraging them to create authentic and engaging brand stories by leveraging UGC.
Discover how MLB is leveraging user-generated content (UGC) to revitalize its fanbase. Learn actionable tips for winning with UGC in your marketing strategy.
Discover the power of co-creating content with superfans. Learn how to de-influence and create authentic content that builds trust and loyalty. Tap into the creativity and authenticity of your audience to produce compelling content.
What is sustainable advertising and how can it help you reduce your emissions?
What is user-generated content and why should you consider using UGC like TikTok videos, YouTube vlogs, unboxing videos, and tweets into your campaigns?
Download our guide to discover more about each of these 4 advertising trends and for our takeaways on how you and your team can start leveraging them today.
In this episode of LOST IN FOUND, James Fox discusses Daydrm.ai, a Large Language Model trained on award-winning advertising.
What are the benefits of using user-generated content in your marketing strategy and how are brands using UGC to tell more authentic stories? Download our webinar to find out.
In this episode of LOST IN FOUND, Alex Morrison, CMO of Pearpop, dives into what brands need to do to find the right creators for their campaigns.
In this episode of the LOST IN FOUND podcast, we speak with Malinda Sanna, Founder of LookLook.app about what ethnographic research is and why it matters.
Many agencies, brands and production companies are already finding ways to reduce, reuse and recycle. And Ad Net Zero wants to help them continue that trend.
This week’s episode of the Lost In Found podcast is for lovers of modern content marketing who want to learn more about found content.
To wrap up our first season, we've summarized the key takeaways from each episode. Whether you're just getting started on your Found Content journey or looking to refresh your strategy, this is the perfect place to start.
Create at the speed of culture. Discover the storytelling power of user generated content. But just what is user generated content?
Found content could change everything for your team, including authenticity, audience features, diversity & inclusion, sustainability and more.
Unlock the power of found content with 3 easy steps: search before you write, feel to find and tell diverse and inclusive stories.
How did a food delivery service create a recruitment ad that celebrated its hard-working delivery team and encouraged new people to join the hustle? Download our case study to find out.
What can you do with found content? How about successfully launch a new product feature and receive over 25 million views in just 24 hours on your ad campaign.
A tech company wanted show that creativity is limitless while using their products and partnered with Catch+release to show what's possible with user generated content.
MilkPEP decided to revive their classic “Got Milk?” campaign by targeting Gen Z milk drinkers and safely licensing content on TikTok.
At Catch+Release, we know a little something about curation. Our curators are curious, creative thinkers just like you who have been taught our proprietary curation methods.
How did Applebee's leverage country star, Walker Hayes' viral TikTok dance to 'Fancy Like' to reach a younger audience and drive sales? Download our case study to find out.
How did Applebee's leverage country star, Walker Hayes' viral TikTok dance to 'Fancy Like' to reach a younger audience and drive sales? Download our case study to find out.
Want to give your audience a real treat this holiday season? Unwrap some Found Content of people unwrapping your product.
Want to give your audience a real treat this holiday season? Unwrap some Found Content of people unwrapping your product.
Today’s most forward-thinking brands made some amazing, authentic, heart-stirring work with Found Content in 2022. Better still, that work really worked.
With the rise of social media, content creation is more democratic than ever before. Creators could bypass traditional gatekeepers and go directly to their audiences.
The latest trend is called de-influencing. And its adherents say it’s a response to the overconsumption and inauthenticity of paid influencers.
Make listening in and playing along with your audience part of your Found Content strategy.
This ugly three-letter acronym, of course, stands for User Generated Content. And ever since it was first coined back in the early days of web 2.0, it has become a terrible slander.
Twitter is in trouble. What does that mean for user generated content? What does it mean for the future of UGC?
Are you looking for inspiration for user generated content? Our blog highlights 4 visual inspiration sites for you to find user generated content.
7 ways to diversify your user generated content and make your marketing more relevant to your audience.